Middle Tennessee has become one of the fastest-growing real estate markets in the country, attracting homebuyers looking for custom-built homes that offer space, luxury, and a high quality of life. With its booming job market, strong economy, scenic landscapes, and affordability compared to other metro areas, it’s no surprise that custom homebuilding is thriving in the region.
In this guide, we’ll explore why Middle Tennessee is a top destination for custom home buyers and what makes it a smart investment.
1. Booming Population & Housing Demand
Middle Tennessee is experiencing rapid population growth, largely driven by:
- A strong job market in healthcare, tech, and entertainment.
- No state income tax, making Tennessee more affordable than many other states.
- A desirable climate with four distinct seasons and mild winters.
Key Growth Statistics:
- Nashville’s metro area gained over 120 new residents per day in recent years.
- Williamson County has seen a 35% population increase in the last decade.
- Murfreesboro is one of the fastest-growing cities in the U.S.
What This Means for Custom Home Buyers:
With a high demand for housing, building a custom home ensures that you get exactly what you want without competing in the resale market.
2. More Land & Space for Custom Homes
Compared to major cities like Atlanta, Dallas, or Chicago, Middle Tennessee offers larger lots at more affordable prices, making it ideal for those who want acreage, privacy, and flexibility in home design.
Best Areas for Spacious Custom Homes:
- College Grove & Arrington – Luxury estates on multi-acre lots.
- Thompson’s Station & Spring Hill – Growing suburban communities with space for expansion.
- Lebanon & Mount Juliet – Affordable land with proximity to Nashville.
What This Means for Custom Home Buyers:
You don’t have to sacrifice space or privacy to live near a growing metro area.
3. Strong Job Market & Economic Growth
Middle Tennessee is home to some of the fastest-growing industries, including:
- Healthcare – Headquarters of HCA Healthcare, Vanderbilt Health, and Ascension Saint Thomas.
- Technology – Major tech firms are expanding in Nashville and Franklin.
- Music & Entertainment – The heart of the country music industry and creative arts.
Key Economic Stats:
- Unemployment rate is consistently below the national average.
- Over $6 billion in planned corporate investments in Middle Tennessee.
- Companies like Amazon, Oracle, and Mitsubishi have recently expanded in the area.
What This Means for Custom Home Buyers:
A strong local economy provides job stability and long-term property value appreciation for those investing in custom homes.
4. Affordability Compared to Other Metro Areas
Even with rising demand, Middle Tennessee remains more affordable than other booming U.S. markets.
Custom Home Price Comparisons:
| Metro Area | Average Price Per Sq Ft (Custom Homes) | Property Tax Rate |
|---|---|---|
| Nashville, TN | $200 – $350 | 0.64% |
| Atlanta, GA | $250 – $400 | 0.83% |
| Austin, TX | $300 – $450 | 1.68% |
| Los Angeles, CA | $500 – $800 | 1.25% |
What This Means for Custom Home Buyers:
Your dollar goes further in Middle Tennessee, allowing you to invest in larger properties and luxury features without the high tax burden.
5. Custom Homes Offer Long-Term Value
The demand for new construction homes continues to rise in Middle Tennessee, making custom homes a smart investment.
Why Custom Homes Hold Value:
- Limited Inventory: The resale market is competitive, so newly built homes stand out.
- Personalized Features: Custom homes are built for long-term livability, reducing the need for major renovations.
- Energy Efficiency & Smart Tech: Buyers prioritize modern, eco-friendly designs.
What This Means for Custom Home Buyers:
Building a custom home in Middle Tennessee provides equity growth, appreciation potential, and a home that perfectly fits your lifestyle.
Final Thoughts
Middle Tennessee offers the perfect balance of affordability, economic opportunity, and high-quality living, making it a hotspot for custom home buyers. Whether you’re looking for acreage, privacy, or luxury amenities, the region has endless opportunities to build your dream home.
Thinking about building a custom home in Middle Tennessee? Contact us today to explore your options and start planning your perfect home!
